About Readira

Readira is an eyewear brand. Join us, listen to our voice, and draw inspiration from a group of talented, experienced, and passionate people—whom we now call friends.

Our Story:

Readira is a brand that fights presbyopia. That's our stance. We want to communicate openly with you and share our perfect experience of presbyopia today. Readira doesn't subscribe to the notion that "fifty is the new forty," nor does it believe in the illusion of eternal youth, and it doesn't condone industries that profit from vanity and the fear of presbyopia.

We possess the present, and the present is beautiful.

So, a group of friends living in Northern California, Southern California, London, Paris, and Hong Kong decided to board this "spaceship." Readira is an eyewear brand. Join us, listen to our voice, and draw inspiration from a group of talented, experienced, and passionate people—whom we now call friends.

After years of heated discussions about who should run the website, we finally started shipping in December 2020.

Our bones, joints, and minds have lasted much longer than we thought, but we're still here, and we're still alive. We believe it's time to seriously examine who we are and where we are. Living in the present is the best approach. Even though the whole world seems intent on catering to our long-lost adolescent vanities, or trying to frighten us into dying young.